ALDEN RICHARDS ENDORSER NA NG ALAK

NGAYONG 2020, may mga pagbabagong gustong yakapin ang Pambansang Bae at Asian Superstar na si Alden Richards.

Isa na rito ang pagi­ging endorser ng alak bilang pinakabagong brand ambassador ng Embassy Whisky.

Ayon pa sa Kapuso star, naniniwala siyang hindi makaaapekto sa kanyang wholesome i­mage ang pagtanggap niya ng nasabing endorsement sa kauna-unahang pagkakataon.

“It’s alright to be an ambassador of a liquor brand as long as you promote drinking in a mo­derate manner naman. So, talagang hindi na rin ako nag-dalawang-isip to say yes to a liquor endorsement dahil hindi na naman tayo pabata,” pahayag niya.

Aniya, bilib din daw siya sa bagong produkto ng Tanduay kaya niya ito iniendorso. “I’m also a whisky drinker whenever I have parties, ganyan. Iyan talaga ang go-to drink ko whenever I have get together with friends and families and co-workers,” aniya. Aware rin siyang baka magulat ang supporters niyang mga bata at mga ina sa kanyang bagong endorsement. “Hindi naman ito ipo-promote in that market. It’s something new (for me) in 2020 kasi I look forward to be part of new families that’s why I said, yes to Embassy,” paliwanag niya.

Hirit pa niya, swak din daw ang naturang brand sa kanyang personality. “Ever since kasi that they launched their campaign, it has always been ‘chill’. Chill out, chill lang tayo. Parang buhay ko kasi, my life revolves around that very essence of the word. Chill lang sa lahat, regardless kung negative o positive, you have to take things in a ‘chill’ point of view kasi life is all about being chill,” ani Alden.

Tulad ng captive market ng Embassy na young adults, tipikal din kay Alden ang uminom para mag-unwind at mag-relax. “After a long day na busy ka sa work, I love to stay at home with my Dad, my dogs. I love to throw parties with most of my non-showbiz friends para ma-recharge,” aniya.

Sang-ayon naman si Marc Ngo, senior brand manager na perfect ambassador ng kanilang produkto si Alden. “We believe Alden is a perfect fit for Embassy because he has a positive and chill personality. As we know, Alden is very hardworking and given his hectic schedule, he always finds time to unwind. Like Embassy Whisky, we see Alden as the go-to drinking buddy when you need to chill, ” aniya.