Coca-Cola Beverages PH inks deal with Cartrack, wholly owned by Nasdaq-listed Karooooo Limited, as operational mobility partner in Philippines

MANILA, 07 July 2022 — Coca-Cola Beverages Philippines, Inc. (CCBPI), the bottling arm of CocaCola in the country, inked a partnership with Cartrack—a leading global provider of vehicle telematics wholly owned by Nasdaq-listed Karooooo Limited—as its operational mobility partner to update and digitalize its on-the-ground operations in the Philippines.

Cartrack’s mobility cloud platform will deliver real-time actionable insights to CCBPI in operating its fleet—a system encompassing system integration and connectivity, customer service and delivery management, fleet safety and administration, risk mitigation, and eco-efficiency.

CCBPI believes that insights provided by Cartrack’s technology in operating its fleet and equipment will deepen the Company’s reputation for exceptional customer satisfaction—giving it increased efficiency and productivity in their operations, as well as an opportunity to reduce operating costs.

“We at CCBPI ensure that every bottle of Coca-Cola that you see in the market was made and delivered following the highest quality standards. We take running an efficient fleet very seriously as our value chain depends on a seamless and productive transport system to deliver our products to all our customers across the country,” says Atty. Juan Lorenzo Tanada, Corporate & Regulatory Affairs Director of Coca-Cola Beverages Philippines, Inc.

He adds, “With CCBPI operating one of, if not the biggest truck fleet in the Philippines—with almost 3,000 trucks and over 2,000 sales service vehicles—Cartrack’s mobility platform will provide us with valuable data to improve planning and maximize our transportation resources at any given time and location, as we transport almost 24 million beverages in the Philippines daily.”

Matthew Barry, Cartrack Philippines Country Manager, says, “We are excited to be joining forces with CCBPI, a suitable fit for Cartrack—as both brands have significant brand recognition globally and share an ethos of customer-centricity and innovation. Our vast and growing cloud-based data
assets, data contextualisation and machine learning capabilities, underpinned by our experience
across many industries, positions us well to provide Coca-Cola Philippines with mobility solutions that work on-the ground and in real-time.”

Cartrack, Barry notes, has a strong track record in providing differentiated mobility solutions to customers, connecting over 1.5 million vehicles and equipment in 23 countries. Karooooo assists more than 88,000 enterprise customers in digitally transforming their on-the-ground operations.

Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 110 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering 19 brands in its beverage portfolio and employing over 10,000 Filipinos in 19 manufacturing facilities and more than 70 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to #GOBEYONDGOOD as a business by continuously supporting safe water access programs in over 200 communities, empowering over 200,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.

Karooooo, headquartered in Singapore, is a leading global provider of an on-the-ground operational IoT SaaS cloud that maximizes the value of transportation, operations and workflow data by providing insightful real-time data analytics to over 1,575,000 connected vehicles and equipment. Karooooo assists thousands of enterprise customers in digitally transforming their on-the-ground operations. The Cartrack (wholly owned by Karooooo) SaaS platform provides customers with differentiated insights and data analytics to optimize their business operations and workforce, increase efficiency, decrease costs, improve safety, monitor environmental impact, assist with regulatory compliance and manage risk. For more information, visit