https://www.leadsquared.com/industries/finance/fintech-marketing-strategy/
BANKING and financial services have truly evolved. A new program that can help business and consumers is FINTECH, the marriage of financial and technology.
FINTECH is a catch-all term referring to software, mobile applications and other technologies created to improve and automate traditional forms of finance for businesses and consumers alike, by FINTECH.
There is no doubt that the cashless payment system will continue to grow, a big help to retail consumers. An improved customer service that will definitely bring the best in terms of speed, faster rate of approval, efficiency and reduced costs where providing alternative matters to consumers.
This alternative brings convenience. The technologies will help businesses to send and receive payments in their accounts in different currencies without the fear of being charged so high in fees for currency conversion.
Applicants for a loan may apply and get same-day funding, what was impossible then is possible now with FINTECH. Efficiency, speed, convenience and smart way of doing banking are a way to go.
Consumers are asked right away what financial help is better for them to invest on. Robo Advisers are there to assist consumers in terms of low deposits plus a good timetable and risk tolerance. In a way, guiding the consumers what investment strategies will suit their financial standing. The preference of the consumer has been a consideration.
One of the fears of the consumers is to be assured of safety, some FINTECH companies have invested heavily on security infrastructure covering online and offline transactions.
This is one innovation in banking and finance that will propel growth that will include ordinary citizens who may wish to engage in business with lower investment and an opportunity to apply for a quick loan.
An important reference to consider is the publication by Researchgate.net on FINTECH, The New Era of Financial Services by David Varga. It was written and published in November 2017.
