IN THE fast-paced world of the automotive industry, where trends shift as quickly as gears change, longevity is a rare gem. Nevertheless, Isuzu Gencars stands tall and proud as it celebrates an astounding 45 years of automotive excellence. This is more than a tale of a company; it’s a narrative of resilience–a journey defined by unwavering commitment to core values and an ode to innovation.
The Pioneering Spirit
Isuzu Gencars was founded by Ambassador Antonio L. Cabangon Chua in 1978. From the founder’s perspective, it wasn’t just a company; it was a vision forged in partnership with military generals who shared the dream of offering Filipinos access to top-quality Isuzu vehicles and services. The name “Gencars” pays homage to the company’s military roots, as most of its initial investors were esteemed generals. The first dealership emerged in Makati City–a large one-hectare property housing a grand Isuzu vehicle showroom and a state-of-the-art five-star service center dedicated to providing the highest level of car care to clients.
Spinning the Wheels of Progress
To reach more hearts and homes across the Philippines, Isuzu Gencars embarked on a journey of expansion. In 1996, Isuzu Batangas opened its doors in Sto. Tomas, Batangas. This was followed by the opening of Isuzu San Pablo in 2000 which caters to clients in the Laguna and Quezon provinces, and the Bicol region. Recognizing the potential in Bicolandia, Isuzu Gencars established Isuzu Legazpi in Legazpi City, Albay, in 2006 and Isuzu Naga in Pili, Camarines Sur in 2008. These locations not only offered enhanced transportation options, but also delivered modern after-sales services to the people of the Bicol region. 2016 marked another milestone when Isuzu Gencars inaugurated its sixth dealership in Batangas City, strategically positioned at the Batangas City Grand Terminal Complex. The following year, the company spread its wings to Santa Rosa, Laguna, with its seventh branch. This allowed the company to serve major establishments in the city and the surrounding areas while maintaining its hallmark of exceptional after-sales service.
Crafting Papal History
Isuzu Gencars’ legacy extends beyond the showroom floor and into the archives of history. The company had the honor of crafting the Popemobile used by Pope Francis during his historic visit to the Philippines in January 2015. Collaborating with Almazora Motors, Isuzu Gencars customized the two-cab Isuzu D-MAX to meet the stringent standards and requirements set by Vatican Security.
The dedicated team at Gencars adhered to Japanese standards, implementing the Advanced Product Quality Planning (APQP) system to ensure the vehicle met the tight production deadline. After successfully passing the Vatican’s inspection, the Isuzu D-MAX Popemobile was blessed by then Manila Archbishop Luis Antonio Cardinal Tagle before becoming Pope Francis’s primary mode of transportation during his Manila travels.
Pope Francis praised the Isuzu Popemobile, calling it “a beautiful car,” and requested for another one which he can use in the Vatican. A second Isuzu D-MAX Popemobile, produced with the assistance of Almazora Motors, was brought to the Vatican later that year. The Cabangon family gifted the vehicle to Pope Francis in Rome, Italy, in October 2015. This momentous occasion not only fulfilled a crucial role, but also showcased the world-class capabilities of Filipino craftsmanship.
Driving Toward a Bright Future
As Isuzu Gencars continues its journey beyond its 45th year, the company stands as a symbol of excellence and innovation. With a team of talented personnel, dedicated sales associates, and skilled service technicians, Isuzu Gencars reaffirms its commitment to providing the best quality Isuzu vehicles and services to an ever-growing clientele. Under the visionary leadership of Chairman D. Edgard A. Cabangon, the company is positioned to reach greater heights and continue its vital role as a dependable partner to Isuzu Philippines Corporation, contributing to the nation’s progress. Gencars, Inc. is not merely a dealership; it’s a beacon of enduring excellence, a testament to Filipino ingenuity, and a driving force in the ever-evolving world of the automotive industry.
As it gazes toward the horizon, one can only imagine the innovations and milestones that lie ahead in this remarkable journey fueled by excellence and innovation. In a world where change is constant, Isuzu Gencars stands as a steadfast pillar, steering toward a future where automotive excellence knows no bounds.