Manila, Philippines, September 1, 2022 – SM Supermalls is pleased to announce the partnership with Sanrio Southeast Asia Pte Ltd to launch Hello Kitty & Friends: Kawaii Festival at SM Megamall. Cherry Blossom is Japan’s national flower and the Japan’s hanami season usually stretches from March to May of each year. SM Megamall had chosen the Sakura Season, an iconic springtime event as the main theme for this event, in the hope to bring this mesmerizing season closer to the shoppers with the presence of the beloved Sanrio Characters, Hello Kitty, My Melody, Cinnamoroll and Kero Kerokeroppi.

From September 1 – 18, 2022, the SM Megamall atrium will be transformed into a kawaii town depicting classic Japanese settings accompanied by Sakura trees to allow its shoppers to gather and enjoy Hanami which literally means “watching blossoms”. Made up of a total of 5 zones, each zone will be decorated by a Sanrio Character that is synonymous with fans, young and old alike.

Hello Kitty & Friends Pop-Up Store
Fans of Hello Kitty will definitely delight as the pop-up store will highlight new and exciting Hello Kitty merchandise from toys, playsets, bags, stationery, houseware and more.

My Melody Fashion Place
Stay updated on current fashion trends and be an outstanding fashionista at My Melody Fashion Place. Time to build a stylish wardrobe and look out for our new arrivals in apparels, footwear and accessories for baby and children.

Cinnamoroll Café
Come and chill out in the Cinnamoroll Café, munch in the sweet cravings of candies and enjoy your afternoon tea at the Cinnamoroll Café. Be treated with new confectionery products here!

Kerokerokeroppi Garden
Visit the zen-inspired garden featuring Kerokerokeroppi, enjoy nature and participate in some fun and relaxing activities to end the kawaii experience at SM Mega Mall.

About Sanrio
Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands including Chococat, My Melody, Badtz-Maru, Keroppi, Gudetama and Aggretsuko. Sanrio was founded on the ‘small gift, big smile’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio Philippines, follow on Facebook Page @SanrioPhilippines and Instagram @SanrioPhilippines

About SM Group
SM Supermalls is the biggest developer of world-class shopping centers with over 60 malls in the Philippines and seven in China. With an average foot traffic of 3.5 million daily and over 5,000 tenant partners, SM Supermalls provides family fun experiences that make each day better for all.

SM Supermalls is owned by SM Prime Holdings, Inc. SM Prime is a publicly-listed company and is one of the largest integrated property developers in Southeast Asia. For more information, please visit https://www.smsupermalls.com/