MANILA – 30 November 2022: Isentia, APAC’s leading media intelligence and insights solution provider, has received five awards in AMEC’s 2022 Awards in Communications Measurement, a global awards program.

In its 20th year, the Awards program showcases the importance of research, measurement, insights and analytics and celebrates exceptional work in the industry.

Isentia’s 2022 Awards include:
● Isentia & AboitizPower (Philippines): Raising the Bar in Championing Sustainability and Employer Branding
Gold – Best use of integrated communication measurement/research
● Isentia & Sports New Zealand: Using research to drive change for women in sport
Silver – Plain language award for simplicity in campaign effectiveness measurement and reporting
Silver – Most effective planning, research and evaluation in public and not-for-profit sectors
● Isentia & Cycle & Carriage Malaysia: How measurement led to the creation of exceptional customer journeys in a post-COVID world
Bronze – Most impactful client recommendations arising from a measurement study
Bronze – Most effective planning, research and evaluation in consumer communications
“AMEC awards are a metaphor for impactful work, celebratory culture, individual proud moments, and dopamine hits that keep our insights team going. Fourteen awards over the last five years aren’t a reflection on the past but a launchpad for tech-enabled insights coming up in the future,” Prashant Saxena, Head of Insights, Asia, commented.

This year marks the first time the Isentia Philippines team has won a Gold Award, recognised for their work with AboitizPower, a leading energy provider in the Philippines.

Isentia won the Best use of integrated communication measurement/research category award for its research, ‘Raising the Bar in Championing Sustainability and Employer Branding’.

In the award-winning report, Isentia pinpointed which brand reputation attributes were already established and which aspects needed work. Isentia’s comprehensive methodology, Reputation Intelligence, was used to cover multiple datasets, showing AboitizPower’s media portrayal and public perceptions based on what they say and think.

This helped AbBoitizPower become more efficient and targeted in its push to relay messaging for its sustainability efforts and employer branding campaigns.

Lady Ochel Espinosa, Regional Insights Director of Emerging Markets, Southeast Asia, Isentia, said: ‘While an organisation’s brand is its relevance, its reputation basks in the glory of its credibility. We aim to provide the best practices in insights and research and amplify innovation at its crux, so we can help our clients rise above the noise and make the best- informed business decisions.’

Vuelio, part of Access Intelligence, was also shortlisted for two awards, contributing to 11 nominations across the Access Intelligence Group. Isentia has won more than 30 AMEC awards since 2014.