INILUNSAD kamakailan ng Ariel si Lea Salonga bilang bagong kasama sa kanilang lumalagong Ariel family. Si Lea ngayon ang nasa bagong Ariel lnstashine – ang susunod na henerasyon ng panglaba na may panigurong ang mga lumang damit ay magmumukhang bago ulit sa isang labahan lamang.
“We are delighted to welcome Lea Salonga to Team Ariel as we launch our New Ariel Instashine – the world’s first detergent with Power Boosters. Lea represents progressive Filipinas who continue to shine not just in the Philippines, but also on the global stage,” pagbabahagi ni P&G Asia Regional Brand Communications Lead Louie Morante.
Kilala sa buong mundo bilang isang mang-aawit at Filipino icon, nagbabalik si Lea Salonga ngayong Agosto at itatampok siya sa kanyang kauna-unahang laundry musical — “When I Shine With You”, na nagsasalaysay ng kuwento ng iconic pieces ng mga damit ni Lea at kung paano ito napananatili na mukhang bago.
“To celebrate and recognize Lea’s mark in the Philippine music industry, the new Ariel Instashine produced a one-of-kind musical that brought her fans nostalgic joy, as she serenades them with a renewed rendition of a classic OPM song, ‘When I Met You’ by the Apo Hiking Society. Lea is joined by some of her students from The Voice, Leah Patricio, Esang de Torres, and Mica Becerro who pay tribute to their coach as they relive Lea’s journey through some of her memorable clothes in the past – as these clothes make their way back on stage and shine as if they are new.”
A WHOLE NEW DETERGENT WORLD
Inilunsad noong Hunyo, ang bagong Ariel Instashine ang pinakabagong sabong panglaba mula sa Ariel. Bilang una sa mundo na detergent na may power booster beads, nagbibigay ang produkto ng superior na linis at pagtanggal ng mantsa kung saan sa isang labahan lamang ay tumutulong sa damit na magmukhang bago ulit.
“We launched the new Ariel Instashine in the PH market in high hopes of addressing the highest standard of cleaning our consumers wants cleaning clothes like they are new again. This is the world’s first detergent with power boosters to remove the toughest layers of stains and make your clothes shine anew in just 1 wash. As with our commitment to elevate the level of clean in laundry, we also hope to uplift our spirits through keeping clothing pieces valuable and timeless like Lea’s iconic pieces from her roles as Annie, Miss Saigon and as a mom,” pagtatapos ni P&G Country Category Leader, Laundry Philippines, Ray Pine.
Para malaman ang tungkol sa iba pang detalye ng “When I Shine with You,” ang bagong ArielInstashine sundan ang hashtags #NewArielInstashine, #lnstaBagoin1Wash and #WhenIShineWithLea online.
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