Mariwasa Representative Interview Summarized

In a recent interview, Mariwasa executives discussed their approach to design and technology in their products, shedding light on their latest innovations and market adaptation strategies.

Innovative Designs:

Mariwasa is gearing up for new design concepts, focusing on organic and minimalistic themes with a touch of retro couture. Their upcoming collection, “Utopia,” is inspired by the Filipino culture of Minangas, aiming to blend traditional elements with modern aesthetics.

Technological Advancements:

The company has introduced several new technologies in their products, including gloss on mat finishes, soft mat surfaces, anti-slip gloss, and incorporation of negative ions in their glaze. These advancements enhance both the aesthetic appeal and functionality of their tiles.

Market Adaptation:

Mariwasa collaborates closely with ASEAN partners from Vietnam, Thailand, and Indonesia to gather insights and inspiration for their designs. They prioritize feedback from dealers and sales officers to tailor their products to the specific demands of the Philippine market.

Material Sourcing and Production:

While Mariwasa sources raw materials locally, they import digital inks and high-end products like porcelain from abroad, mainly from Vietnam or China. Their production facility in Batangas focuses on ceramic tiles due to limitations in producing porcelain, primarily due to the high energy costs associated with its production.

Future Directions:

Despite certain limitations, Mariwasa continues to innovate and design products that cater to the evolving needs of the Philippine market. They remain committed to delivering high-quality tiles while exploring opportunities for further expansion and technological advancements.

In his first media encounter, the President discusses Mariwasa’s participation in WorldX and its significance in connecting with existing and potential customers. With a long history of attending WorldX events, Mariwasa leverages the platform to showcase new products and foster consumer-product interactions.

Partnership with Photo:

Mariwasa, a subsidiary of S&T Decor, collaborates with Photo, a leading brand in Thailand, to provide a diverse range of products and services in the Philippines. This partnership enables Mariwasa to offer innovative and high-quality solutions, including ceramics, sanitary ware, fittings, and decorative surfaces, catering to various customer needs.

Direction for Malivasa:

Malivasa aims to enhance its presence in the medium segment by focusing on design innovation and quality improvement. While Kapto targets the mid-high segment with its quality and innovative products, Malivasa seeks to become a leading brand in the Philippines by investing in production and skilled Filipino labor.

Energy Business Expansion:

As part of the SCG conglomerate, Mariwasa explores opportunities to invest in the energy business in the Philippines. Leveraging SCG’s diverse business portfolio, Mariwasa aims to contribute to the energy sector’s growth and development in the country.

Future Projects and Launches:

Mariwasa plans to expand its product offerings, including new lines from both Malivasa and Kapto, to provide consumers with more choices and enhanced services. These initiatives align with Mariwasa’s commitment to meeting the evolving needs of Filipino consumers.