NAKUHA ng Walt Disney’s DIS.N ESPN, Comcast-owned CMCSA.O NBCUniversal at Amazon.com AMZN.O ang rights na ipalabas ang National Basketball Association games sa isang 11-year deal na nagkakahalaga ng $77 billion, ayon sa liga.
Inanunsiyo ng NBA na ibinasura nito ang bid ng WBD.O TNT Sports division ng Warner Bros Discovery na panatilihin ang rights nito sa pagpantay sa deal ng Amazon, sinabing hindi sapat ang terms ng alok upang manatili sa US telecaster Turner Sports.
“Warner Brothers Discovery’s most recent proposal did not match the terms of Amazon Prime Video’s offer and, therefore, we have entered into a long-term arrangement with Amazon,” pahayag ng NBA sa isang statement.
“Our primary objective has been to maximize the reach and accessibility of our games for our fans. Our new arrangement with Amazon supports this goal by complementing the broadcast, cable and streaming packages that are already part of our new Disney and NBCUniversal arrangements.
“All three partners have also committed substantial resources to promote the league and enhance the fan experience.”
Sinabi naman ng TNT Sports na, “We think they have grossly misinterpreted our contractual rights with respect to the 2025-26 season and beyond, and we will take appropriate action.”
Ayon sa mga analyst, para makuha ang telecast rights ay kailangan ang malaking financial commitment dahil sa halaga at fees na may kinalaman sa produksiyon.
May 75 regular-season games ang ipalalabas sa TV kada season, tumaas mula sa minimum na 15 games sa ilalim ng kasalukuyang kasunduan, ayon sa NBA.
“Our new global media agreements with Disney, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world,” wika ni NBA Commissioner Adam Silver.
“These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”
