PCW, UN PHILIPPINES, AND SM CARES TO LIGHT SM MALLS PURPLE, OPEN EXHIBIT FOR THE NATIONAL WOMEN’S MONTH CELEBRATION

To celebrate the National Women’s Month and to raise awareness about the importance of gender equality, the Philippine Commission on Women, United Nations Philippines, and SM Cares will light select SM Malls purple and open an exhibit shedding light on Violence Against Women.

WHAT: Opening of Walk in Her Shoes exhibit and kick-off of the National Women’s Month Celebration through SM Mall facade lighting and LED display for “Purple Your Icon”

WHEN & WHERE: March 1, 2024

(1) SM North EDSA Annex Tunnel for Purple Your Icon(9:30a.m.-10:00 a.m.)

(2) SM North EDSA City Center Level 3 for Walk in Her Shoes exhibit    (10:00a.m.- 10:30 a.m.)

WHO: Heads of PCW, UN Philippines, and SM

For media partners who want to be part of this event, kindly signify your intentionbysending your representative’s name, contact details, and vehicle details (including plate number) no later than February 29, 2024, to properly coordinate their entry into the SM area. Shouldyou have plans to also cover the other malls, please notify us immediately so we can facilitate a shooting permit for your team.

For other media inquiries, please contact Atty. Nevi Calma (0917-845-4814) and/or Ms. Katrina Palisoc at (02) 8352-5372 or email [email protected].

For full details about the 2024 National Women’s Month Celebration, please visit: https://pcw.gov.ph/2024-national-womens-month-celebration.