SM Cares' record-breaking International Coastal Clean-Up paves the way for a waste-free future

More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government Units (LGUs), and the International Coastal Clean-up Organization as part of their commitment to promoting cleaner seas and oceans.

Held annually, the ICC encourages individuals to join the movement for cleaner seas and oceans, inspiring thousands of volunteers from various sectors and communities every year to do their part in ensuring the cleanliness of the shorelines and waterways in the country.

This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event yet since joining last 2015! Shown below are the SM Supermalls nationwide that were part of the cleanup.

SM City Bataan employees roll up their sleeves for a coastal clean-up of barangays by the Balanga Wetland and Nature Park.

A volunteer from SM City Tuguegarao and SM Center Tuguegarao Downtown clean up Cataggamanan Viejo.

SM City Daet volunteers clean up Bagasbas Beach, leaving it greener and cleaner than ever.

A volunteer from SM City Legazpi helps protect the coast of Legazpi Boulevard.

SM City General Santos volunteers clean up Bauayan River.

SM executives unite with Pasay City officials for a clean-up initiative at SM by the Bay at the SM Mall of Asia Complex, contributing to a trash-free Manila Bay.

SM City Mindoro volunteers clean up RT Lim Boulevard

SM City Cebu and SM Seaside City Cebu volunteers join forces to clean up Kinalumsan River by South Road Properties (SRP).

SM City Sorsogon volunteers conduct a cleanup by the pier site of Barangay Talisay and Bitan-o.

SM City Olongapo Central and SM City Olongapo Downtown volunteers unite for a cleaner community at Kalaklan Parola.

Volunteers from SM City Puerto Princesa help clean the coastal barangays of Puerto Princesa City Walk Bay.

An SM City Roxas volunteer lends a hand in cleaning up Barangay Culasi, Roxas City in Capiz.

*A total of 135,000 kg of waste was collected during the recently concluded event, which will then be disposed of through the proper facilities and channels.*

Through the ICC, SM highlights the importance of multi-stakeholder partnerships and showcases the power of working together to leave a positive impact on the environment.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

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