TOURISM TRIUMPH: Laguna tops GDP charts, credits economic growth to local efforts

By John Eiron R. Francisco

THE province of ­Laguna registered the highest gross domestic product (GDP) among 82 provinces in the country, based on the 2022 national GDP ­recorded by the Provincial Product ­Accounts (PPA) of the Philippine ­Statistics Authority (PSA).

Statistics revealed that Laguna contributed a total of Php 990.69 billion to the GDP in 2022. This result marks the first time the PSA released the PPA for the 16 pilot regions outside the National Capital Region (NCR), covering 82 provinces and 17 Highly Urbanized Cities (HUCs) from November to December 2023.

Laguna Provincial Governor Ramil L. Hernandez attributed the province’s economic success to their continuous efforts in advan­cing local economies, which in turn contribu­ted to the nation’s econo­mic growth as a whole.

Meanwhile, four of the provinces included in the top 10 are part of Region IV-A Calabarzon. Cavite followed behind Laguna, with a GDP of Php 731.39 billion that nearly equates to 3.7 percent of the national GDP. Batangas secured the third spot with a GDP of Php 615.81 billion, equivalent to 3.1 percent of the country’s GDP. Rizal province landed in the eighth position on the list, boasting a GDP of Php 340.63 billion, making up 1.7 percent of the national GDP.

EXPERIENCE LAGUNA
Recently, the province of Laguna celebrated its grand Anilag Festival. This festival celebrates arts, culture, tourism, and the celebration of pride and promotion of local products in various municipalities and cities within the province.
Provincial government officials like Laguna’s 2nd District Congresswoman Ruth Mariano-Hernandez told the PILIPINO Mirror that celebrating the Anilag Festival is an investment, which she believes yields significant returns for the province of Laguna.

“Ako naniniwala talaga na ang turismo ay mainam, effective talaga na behikulo para pasiglahin ang economic activity ng isang bayan, ng isang lalawigan [I believe tourism is beneficial, an effective vehicle to stimulate the economic activity of a town or a province],” she said.

With an eye toward harnessing the power of tourism, the provincial government of Laguna is poised to welcome an influx of visitors. Beyond mere economic gains, this anticipated surge in tourism holds the promise of empowerment for local communities which presents opportunities in supporting local livelihoods, with their patronage extending to transportation servi­ces, grocery stores, business esta­blishments, tour guides, and various other income-generating ventures within the community.

A HAVEN FOR ADVENTURERS AND HISTORY BUFFS
Laguna, renowned for its natural wonders and cultural landmarks, offers a myriad of attractions that beckons adventurers and history enthusiasts alike. From the majestic Pagsanjan Falls to the historic destinations of Pila Heri­tage Town, the eerie Nagcarlan Underground Cemetery, and the Museo ni Rizal in Calamba.

Laguna’s scenic landscapes, such as the iconic Mt. Makiling and the Seven Lakes of San Pablo, provide opportunities for nature lovers to immerse themselves in the pro­vince’s natural beauty.

Meanwhile, the abundance of hot spring resorts, old churches, and diverse real estate properties further add to the charm of the region.

LAGUNENSES’ CHARM
Congresswoman Hernandez emphasized the significance of the warm and hospitable nature of Laguna’s resi­dents, known as Lagunense, in sha­ping the province’s appeal to tourists.

She stressed that beyond ­scenic attractions, visitors are drawn to destinations where they encounter friendly locals and experience a sense of safety due to effective local peace and order management.

By prioritizing initiatives that promote community engagement and enhance peace and order mea­sures, Laguna aims to establish itself as a destination renowned for its friendly residents and conducive atmosphere for visitors.
Meanwhile, it was recorded by the Anilag Festival organizer that more than 120,000 attended the “People’s Night Extreme 2024” alone on March 18 at the Provincial Capitol Grounds in Santa Cruz, Laguna. The event was graced by local music artists such as The Juans, Yeng Constantino, Silent Sanctuary, Mink Makino, 6cyclemind, DJ Carlo, and Ben and Ben.

TRADE FAIR AND LAND FLOAT COMPETITION
Throughout the week-long celebration of the Anilag Festival, various forms of creativity, performances, activities, and exhibitions were showcased. For instance, on the first day of the Festival on March 10, it was attended by representatives from different sectors from 24 municipalities and 6 cities of the province. Here, they showcased large-scale and vibrant trade fair booths.

Calamba City clinched the overall championship for this year’s Ani­lag Trade Fair exhibit, receiving a PhP1 million cash prize and trophy from the provincial government. Meanwhile, the local government of Calauan was hailed as the champion in the Trade Fair Exhibit and Competition, proudly showcasing their pro­ducts and other aspects of the town such as pineapple.

Santa Cruz secured the second spot, receiving PhP500 thousand and a trophy, while the third place was ta­ken by the town of Famy, with a prize of PhP300 thousand and a trophy.

In the Land Float and Parade Competition, Santa Cruz emerged victorious, followed by Santa Rosa, with Paete securing the third spot.

CULTURAL, ARTISTIC, AND FESTIVE
The province of Laguna hosted a multitude of activities during the Anilag Festival, showcasing its rich cultural heritage and diverse ta­lents. From traditional events like the Heri­tage Fluvial Parade and Parish Saints/Marian Procession to the lively Halina’t Mamiesta-Fish-Tahan sa Laguna, residents and visitors alike were treated to a vibrant display of local culture.

In the realm of arts and creativity, competitions abounded, including the Anilag Photography Competition and TikTok Challenge, Street Dan­cing Competition, Kite Flying Competition, Cheerdance Competition, and The Voice of Laguna.

Additionally, artisans displayed their skills in events such as the Fruits and Vegetables Carving Competition, Obrang Hardin (Landscape Competition), Himig Laguna Songwri­ting Competition, and Tattoo Art Competition.

The Anilag Practical Shooting Competition and Laguna Hair and Make-up Artistry Competition also drew enthusiastic participants, along with the SAGALA Award recognizing Laguna’s talented artists and the Laguna Fashion Designers Competition. Car enthusiasts were also treated to the Laguna Car, Motor, and Tricycle Show, showcasing the province’s automotive culture.

Pageants added glamour and excitement to the festivities, with competitions like Ginoo at Binibining Laguna 2024, Mr. and Mrs. Laguna, Laguna Gay Queen and Lesbian King, and the heartwarming Pinakamagandang Lola ng Laguna and That’s My Lolo.

Expos and shows were also a highlight, with events like the Laguna Events Supplier Wedding Expo, Anilag Arts, and Music Festival featuring a Pyromusical Competition, and the Enchanted Kingdom Magical Show captivating audiences.

Beyond entertainment, the province also hosted the Laguna Business Stakehol­der Summit, demonstrating its commitment to economic development. Inclusive activities such as the Furry Run for Fun, Sportsfest for PWD, and Jobs Fair underscored the pro­vince’s dedication to community engagement and empowerment.

These events aimed to showcase the richness and abundance of local culture, from fisheries, lakes, and farms to the emer­ging business establishments in the province.

 

INTEGRAL TO PROVINCIAL IDENTITY
Cong. Hernandez believes that there are still individuals in the province who have a low appreciation for the festival. She highlights the need for a deeper understanding of the importance of the Anilag Festival in certain areas of the province.

She emphasized the need for locals to be able to relate to Laguna and identify themselves as Lagunenses through the festival.

“Gusto ko ma-reach talaga ang bawat tao, bawat mamamayan ng ating lalawigan. They’re missing a lot kung hindi nila mapupuntahan at ma-enjoy ang Anilag [I want to reach every person, every citizen of our province. They’re missing out a lot if they don’t attend and enjoy Anilag],” she said.

Cong. Hernandez stressed that it would take many days or weeks for tourists to fully explore the province. However, when people attend the Anilag Festival, it’s like they’ve toured and explored the entire province of Laguna in just a few minutes.

Each booth featured on the Capi­tol grounds showcases a sense of identity. Through this activity, people’s curiosity is piqued, and they become more willing to visit the actual places featured in the booths. Tourists are given a glimpse of what each town or city in Laguna has to offer.

ANTICIPATION BUILDS
Cong. Hernandez discussed with the Laguna Tourism Culture and Arts and Trade Office (LTCATO) headed by Pam Peters, the Anilag Festival Organizer, the importance of extending the festive spirit beyond the week-long grand celebration of the Anilag festival.

“This will be a year-long endeavor, where we will go around the province to showcase everything about the Anilag Festival,” she said.

While this initiative is still in the works, the provincial government aims to realize it within the year and needs to undergo a cohesive plan as it entails significant funding.

The planned activity involves touring various cities and muni­cipalities across Laguna, where the locality can set up a trade fair exhibit akin to a miniature Anilag Festival.

She also believes that this kind of initiative is a “two-way” process wherein both large businesses and micro small and medium enterprises (MSMEs) that support this initiative not only promote their products but also contribute to the welfare of the province.

Provincial of Laguna Public Information Officer Christopher R. Sanji said that these kinds of initiatives showcase not only the character of the people in Laguna but also their diligence and skill in crafting handicrafts and products.

He concluded that other twists are still to be awaited next year for the grand provincial celebration, which will bring even more joy and excitement.